In the phone wars frequently people want to compare specs. Apple, however, rarely if ever advertises the specs of their phones. In fact at the launch of the iPhone 5 Apple made no mention of the ram, architecture and clock speed of the processor, or the number of cores in the processor or GPU. The world is left to guess what exactly is in the phone. Android phones however cannot get enough of advertising every painstaking details of the specs of their phones.

Apple focuses on the user experience. They advertise how the phone works, not what’s in it. I have always felt that Apple manages their advertising and product lines much like an auto company. Cars have a model name. This model name stays the same, year after year. The only thing that changes is the model year. Car names are easy to spell and easy to remember. Mostly, they do not include long strings of random letters and numbers. This is consistent with Apple’s product naming convention (think iMac, MacPro, iPad, etc). The only exception is the iPhone. It receives an incremented number after the name.

Also, car commercials usually focus on the experience driving the vehicle. The commercials may include some specs, such as the number of cylinders or the gas mileage, but most people do not know what kind of transmission they have or the specific technology behind their brakes. People just want to know that the car will work. Apple follows this in their advertisements. They show people using the product and what it can do, and rarely they mention the specs.

Earlier I posted about the superior performance of the MacBook Air versus PC laptops with similar or superior specs. Along these lines we can take a look at the iPhone 5 versus the competition. It is supposed that the iPhone 5 has a dual-core processor running at 1.2 GHz and a tri-core graphics chip. The Android phones below have similar or better “specs.”

The results speak for themselves.

via iPhone 5 Benchmarked: The Fastest Smartphone in the Land | News & Opinion |

A phone’s hardware performance can’t be taken in isolation, but it’s definitely a piece of the puzzle. Based on these benchmarks, the iPhone 5 lives up to the promise of being twice as fast as the iPhone 4S. It’s also, for now, the fastest handheld computer sold in the US.

Superior Performance but Silent on Specs
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